ChapStick briefed us to create a paid suite of assets for their holiday Campaign based on their Ugly Sweater collection. Using influencer content, we used the campaign branding to elevate the content dependent on platform (Meta and TikTok were more native, while YouTube and Pinterest were slightly more design-led). I was responsible for setting up a set of design rules, layouts and templates so our team of 4 designers would create cohesive work while working in silo and simultaneously. This included using essential graphics to layout text comps, colour selections, backgrounds, sample animation and end frames.